5 Website Optimization Tips to Help Grow Your Business

When the internet was new, just having a website was enough to set a business apart from the competition. Now, almost every business has a site. If you want your site to help you grow your business, it needs to be promoted and optimized to meet the needs of your business and your customers. Here are 5 website optimization tips to get you started.

1. Design Your Site to Be Mobile Friendly

According to research, 69% of customers prefer to

research products on their mobile phones, and about the same percentage use shopping apps on their mobile devices. So many people are using their mobile devices for research that Google now makes how well a site performs on a mobile device part of its search algorithm that determines how well sites rank in search results. If your site doesn’t work well on mobile devices, you are probably going to miss out on customers.

2. Integrate Your Customer Relationship Management Tool With Your Enterprise Resource Planning System

Satisfied customers are essential for any growing business. Many businesses turn to CRM and ERP systems to help manage customer relationships. CRM systems are used to process front-end information, such as customer interactions, pipeline management, prospecting, and sales tracking. ERP software is used for backend processes, such as billing, purchase history, and supply chain management. Integrating these two systems helps to streamline your processes and increase productivity.

One of these reasons integration is important is that maintaining separate systems means maintaining separate databases, which can introduce errors or result in duplication of effort to update records. Integration makes it possible to automate processes, such as billing and product returns, which means faster service for customers.

3. Make Your Site Search Engine Friendly

Your site should primarily be designed for the people who will use it; however, it also needs to perform well in search engine rankings. Search engine optimization is the process of optimizing your site in ways that help it rank better for relevant keywords. If you aren’t sure which keywords to focus on, tools such as the Google keyword planner tool can help.

4. Drive Traffic to Your Site

SEO best practices are important for making sure your business gets found in searches, but there are other ways you can drive traffic to your site. Being active on social media and creating sharable content is a good way to bring in customers from platforms such as Facebook and Twitter. You can also pay for advertising on Google, Facebook, Twitter, and other popular sites. Regularly posting on your company blog is another way to boost traffic.

5. Keep Customers on Your Site

The longer you can keep customers on your site, the more likely they are to make a purchase. Make your site easy to navigate and fill your pages with useful and engaging content. Include a mix of videos, text-based content, and graphics. However, avoid throwing in every trick in the book, because a cluttered page can be slow to load or look unappealing to users. Optimize your pages for fast loading times to decrease customer frustration.

The key to growing your business with your website is to design a site that is easy to find, contains useful and engaging content, and converts visits into sales. There is no one easy way to accomplish this. However, following these tips can help you achieve your goal.