Illustrator Tutorial – Create a Cool Ad Design with Shapes and Patterns

April 28, 2008

I recently saw a holiday advertisement that had this cool effect to it. It had a pattern of shapes with a few of the shapes outlining some text. I thought it was a neat concept so I tried to reverse engineer what they had done and this is what I came up with.

We will be creating this design inside Adobe Illustrator. While this design can be made inside Photoshop, it’s much easier to layout in Illustrator and you will end up with a more versatile master file in case you need to recreate the design for multiple purposes.

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